Bucket testing (also called A/B testing or Split testing) is a type of testing where two versions of a website are tested and compared against one another to see which one performs better on specified key metrics (such as clicks, downloads or purchases).
Companies and websites in e-commerce space and involved in online selling, mostly rely on bucket testing to maximize their profits and audience reach.
Bucket Testing Process
References
https://en.wikipedia.org/wiki/A/B_testing
https://www.optimizely.com/optimization-glossary/ab-testing/
